Tierra

S/ 45.00

Provides golden light brown tones on light and gray hair, leaving a natural highlighting effect.

  • 100% Natural Dye.
  • Free from ammonia, parabens, peroxides, PPD, and sulfates.
Color, Colour
Dorado
Ámbar
Caoba
Almendra
Tierra
Café
Nogal
Ébano
Ónix
Color

If you are looking to refresh your color or cover gray hair without resorting to harsh chemicals, our botanical formula is the ideal alternative. Unlike conventional dyes, it does not need ammonia to open the cuticle; instead, it deposits plant-based pigments onto the hair fiber, adding color, shine, and the appearance of greater volume.

The result is a warm, luminous golden light brown shadethat enhances the natural beauty of your hair from the first application. On light and gray hair, Tierra provides light brown tones with golden highlights and a natural-looking illuminated effect, while on darker hair it can add subtle warm nuances and shine without significantly altering the base color.

The final color is unique to each person, as plant-based pigments do not lighten the hair but rather blend with its original shade. Therefore, the result will depend on the base color, the amount of gray hair, and the characteristics of each person's hair.

Who do we recommend the Tierra shade for?

  • Light blonde or naturally light hair seeking to achieve a light brown shade with warm, luminous golden highlights.
  • Hair with abundant gray hair that you wish to give a golden light brown tone, adding warmth and a natural-looking illuminated effect.
  • Dark blonde or light brown hair with some gray hair that you wish to blend with soft golden highlights without creating overly pronounced contrasts.
  • Light brown hair that you wish to enhance its natural tone with golden nuances, greater luminosity, and shine.
  • Those who have their first gray hairs and prefer to tint them with golden light brown tones, achieving a warm and natural appearance.
  • Those who want their gray hairs to blend with the rest of their hair through golden highlights and soft contrasts, rather than achieving a completely uniform color.
  • Hair with light highlights or naturally lighter areas, where Tierra can add golden brown nuances and create an illuminated, multidimensional effect.
  • People who prefer warm light brown tones with natural golden highlights and wish to avoid results that are too dark or intensely reddish.

How to apply?

For best results, follow the instructions to the letter. Organize your time to do the process calmly and achieve the desired result.

A. Mixing

1.Pour ALL the contents (100g) into a bowl. (Even if you are only doing roots)

2.Mix by gradually adding up to 310 ml of waterat room temperature until a puree is formed.

Preferably, use any water you can drink. Pay attention to the texture of the mixture to avoid using too much water. It is normal for it to have lumps.

3.Let the mixture rest at room temperature for 30 minuteswithout covering it.

B. Pre-application

To apply, hair does not have to be clean, but avoid excessive oil for a better result. Also, it can be dry or slightly damp.

4.Divide your hair into sections. Use clips or hairpins to help you.

5.You can apply cream or oil to the hairline, over the ears, and on the neck to avoid staining.
(Don't worry, any stains will disappear in a maximum of 2 days).

6.Remove accessories and jewelry.

7.Put on an old garment that can get stained and the gloves.

C. Application

Work with thin sections of hair so that the mixture penetrates correctly.

8.Using a brush, apply plenty of mixture from the nape of the neck forwards, always leaving the forehead area for last.

Use ALL the mixture to ensure effective pigmentation. Press the product well onto the hair, so that it adheres well. (Especially on gray hairs)

Even if you don't have gray hairs on the nape of your neck, always start from the back (lower area) and work your way forward (front area).

9.When finished, cover your head with plastic wrap or a thin bag to keep the mixture moist. (If it dries, it will not color well)

10.Let it rest for 2 hours.

D. Rinsing

11.Rinse with plenty of running water first. Then, use shampoo and conditioner to remove all residues.

Use a dark or old towel to dry yourself because it may get stained. (Preferably, use it all week, as your hair will continue to release pigment)

The final color will be visible in 48 hours.

Don't worry about your clothes or sheets, the color may transfer only when your hair is wet during the first week.

Our formula combines six plants carefully selected for their natural properties and their tradition in hair care. Together, they provide plant-based pigments and botanical compounds that help achieve a natural-looking color while complementing hair care.

  • Lawsonia Inermis (Henna):A plant recognized for its natural pigment, lawsone, which adheres to the hair fiber and provides warm tones. It helps add shine and a fuller appearance to the hair, in addition to contributing to the longevity of the plant-based color.
  • Indigofera Tinctoria (Indigo):A source of bluish plant pigments that, combined with henna, help balance its warm tones and create natural brown shades. It helps add depth to the color and achieve a more balanced finish.
  • Phyllanthus Emblica (Amla):A fruit traditionally used in hair care, recognized for its content of antioxidant compounds, such as polyphenols. It complements the botanical formula and is valued for its traditional use in maintaining a healthy-looking hair.
  • Azadirachta Indica (Neem):A plant traditionally used in scalp care for its botanical compounds. It is known for its antimicrobial properties observed in laboratory studies and complements the hair care formula.
  • Zingiber Officinale (Ginger):A root rich in antioxidant compounds, such as gingerols. Traditionally used in botanical preparations, it complements the formula with its natural components.
  • Aloe Barbadensis (Aloe Vera):A plant recognized for its moisturizing and conditioning properties. Its polysaccharides help retain moisture, promoting a feeling of softness and healthier-looking hair.

Mandatory Health Notification: NSOC49819-21PE

Shipping

Shipping to Metropolitan Lima: S/12, up to 3 business days. Shipping to provinces: S/16, up to 6 business days. The period starts from the payment confirmation and validation of your shipping details.

We deliver Monday to Saturday, from 9:00 a.m. to 6:00 p.m. No deliveries are made on Sundays or holidays.

You can read the full policy here.

Exchanges and Returns:

You have 7 calendar days from the receipt of your order to request an exchange, provided the product is unopened, unused, and in its original packaging.

As these are natural hair coloring products, the result may vary depending on each hair type, so exchanges will not be accepted due to differences in the obtained shade.

You can read the full policy here.

Reusable Eco Brush

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Aloe Vera Hydrating Hair Mask

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Personalized Advice

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Tierra

Tierra

S/ 45.00

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Why Fátima ?

Fátima was born as an alternative to chemical dyes. Thousands of women were looking for a way to cover their gray hair without damaging their hair or irritating their scalp. That's why we created 100% plant-based, organic, and vegan dyes, made with plants that provide real color and hair care with every application.

We know Peruvian women's hair because we were born here. We formulate our dyes for our reality, our routines, and our needs, achieving a plant-based color that does cover gray hair and cares for hair at the same time.

100% plant-based, organic, and vegan hair dyes, made with plants such as henna, indigo, cassia, and amla. No harsh chemicals, no hidden ingredients, and nothing unnecessary.

Formulated with Intention: We believe the best haircare is defined not only by what it includes, but also by what it chooses to leave out.

Frequently Asked Questions

  • Yes! Organic dyes color in different shades and intensities. The result varies according to the base tone and the color used.

  • Our dyes are made with 100% vegetable and organic ingredients, without the harsh chemicals found in conventional dyes. If you have a history of allergies or skin/scalp sensitivity, we recommend performing a patch test 48 hours before application. In the case of diagnosed allergies or dermatological conditions, please consult with your doctor or dermatologist beforehand.

  • Yes, you can use our organic hair dyes even if you have previously used chemical dyes. The most important thing is to choose the right shade to start with, according to your current hair color and the result you are looking for. We recommend waiting at least 1 week after your last chemical dye application and, if you have any questions, our team can help you choose the best option for you.

  • Our dyes are made with 100% plant-based and organic ingredients, free from the harsh chemicals found in conventional dyes. However, during pregnancy, each case can be different, so we recommend consulting with your doctor or obstetrician before applying them.

Overall rating: 4.9856114 / 5 from 139 reviews.

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Reviews

COLOR

"Buenas tardes, mi madre quedo feliz con el color tierra le quedo muy fijo su cabello que tiene canas e hicieron que el color hiciera un bonito contraste con su cabello que sigue oscuro quedo natural y se quedo muy satisfecha"

— Isabel B. (5/5)

lindo color

"segui la sugerencia del equipo de Fátima para elegir el color y me encanto. al ser la primera vez que tiñó mi cabello por la presencia de las primeras canas, no me equivoque y elegí bien, un producto natural y buenos resultados, la verdad que lo utilice en 2 aplicaciones para tener el color más intenso."

— Nuyena Q. (5/5)

Cabello brilloso y con más volumen

"Recomendado para las que tienen cabello negro, cubre todas las canas y deja el cabello brilloso,nutrido y con más volumen, al enjuagar no deja marcas de tinte cómo los químicos, lo usé por 3 horas."

— Gabriela V. (5/5)

Color café con brillos dorados

"Voy usando este color como 6 meses y me encanta se ve super natural y queda brillante. El cabello queda suave y brillante. Y si lo dejas más de 2 horas se fija más oscuro. Lo recomiendo 100%"

— Litzi P. (5/5)

Reseña

"Gracias , sentí que me ayudó mucho , justo estaba entrando a volver hacer mi segunda compra , solo paciencia pero no pico ni ardido el cuero cabelludo, gracias 🙏"

— Claudia v. (5/5)

Realmente me quedo muy lindo

"Realmente me quedo muy lindo el color y más suave el pelo, si es importante tener un buen acondicionador. Definitivamente seguiré usándolo."

— Katia O. (5/5)

Buen producto

"Con el tutorial la aplicación del tinte es tarea fácil. El tinte es también un tratamiento que dejó mi cabello suave."

— Nohelia P. (5/5)

Lindo color

"Me deja el cabello con un color muy lindo, cubre las canas y me da un brillo espectacular"

— Maria C. (5/5)

Otra cosita!

"De verdad que el tinte es muy bueno, no arde, no pica, se siente y huele bien, lo mismo pasó con el champú y acondicionador, todo de muy buena calidad. Gracias por hacer productos saludables y buenos para nuestro cabello"

— SHEYLA R. (5/5)

Me encantó el color, me

"Me encantó el color, me deja el cabello super brillos."

— Susalem H. (5/5)

Q&A